Scientific instruments / Optical microscopy

Zircon Photonics | Label-free live-cell imaging

A maker of label-free live-cell imaging and computational optical microscopy instruments, covering its IDT technology, four product lines (SC3000, SR700, C600, CTS), application cases and news.

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Zircon Photonics | Label-free live-cell imaging | Corporate site website case study

Goals and challenges

What separates these instruments lives at the level of physics, not the spec sheet. The site has to explain intensity diffraction tomography in language researchers recognise, then route from the technology page to the matching model.

Website highlights

  • Four product lines with individual pages
  • Standalone technology page
  • Application cases
  • Dated news listing
  • Careers page
  • English switch

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