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AI Website Prompt Writing Guide

With AI website creation, you do not need design or programming experience. Describe what you need, and AI can generate a complete website automatically.

This guide helps you write better requirements so AI can produce a website that better matches your expectations.

Haven't been through the creation flow yet? Start with Create Your First Website in 5 Minutes. This guide only covers how to write accurate requirements.

What Is AI Website Creation?

AI website creation is a way to generate websites through natural-language requirements.

You only need to tell AI:

  • What kind of website you want to build
  • What visual style the website should use
  • What content the website should include

AI will automatically handle:

  • Page planning
  • Content generation
  • Layout design
  • Image matching
  • Website building

The final result is an editable website.

How to Describe Requirements

For better generation results, describe your requirements with the following structure.

1. Website Type

First, tell AI what kind of website you want to create.

Examples:

  • Company website
  • Foreign trade independent site
  • Product website
  • SaaS website
  • Brand website
  • Personal portfolio
  • Directory website
  • Campaign landing page

Examples

  • Generate a website for an industrial equipment manufacturer.
  • Generate a website for a packaging design studio.
  • Generate a foreign trade independent site for indoor furniture.

2. Website Style

Style affects the overall visual result. You can describe the design style directly.

Examples:

  • Minimalist style
  • Swiss style
  • Tech style
  • Industrial style
  • Premium business style
  • Japanese minimalist style
  • Apple-inspired style
  • Dark tech style

Examples

  • Use a Swiss design style.
  • Use an overall minimalist business style.
  • Use a dark tech style.

3. Page Content

Tell AI what content the website should show. The clearer the content, the more accurate the result.

Examples:

  • Home
  • Product showcase
  • Services
  • About us
  • Customer cases
  • Contact us

Example

The website includes:

  • Home
  • Product categories
  • Best-selling products
  • About us
  • Contact us

Use this format:

Website type + page content + website style

Example:

Generate a company website that includes home, services, customer cases, about us, and contact us pages. Use a modern business style.

Example: Company Website

Generate a company website.

Include:

  • Home
  • Services
  • About us
  • Customer cases
  • Contact us

Use a modern business style. The primary color is blue.

Example: Foreign Trade Independent Site

Generate an indoor furniture foreign trade showcase website.

Include:

  • Home
  • Product categories
  • Best-selling products
  • About us
  • Factory showcase
  • Contact us

Use a Japanese minimalist style. The target customers are in Europe and North America.

Example: Design Studio Website

Generate a brand design studio website.

Include:

  • Home
  • Services
  • Project cases
  • About us
  • Contact information

Use a Swiss design style with clean typography and a strong visual design focus.

Example: SaaS Product Website

Generate a website for an AI website generation tool.

Include:

  • Hero
  • Feature introduction
  • User cases
  • FAQ
  • CTA

Use a modern SaaS style. The primary color is purple.

Upload Reference Images

In addition to text descriptions, you can upload reference images.

Examples:

  • Screenshots of websites you like
  • Design drafts
  • Competitor website screenshots

AI will reference the layout structure, color palette, and visual style in the images to generate a website that better matches your expectations.

How to Get Better Results

Tip 1: Be Specific About the Website Type

Recommended:

Generate a foreign trade independent site for CNC machines.

Not recommended:

Generate a website.

Tip 2: Describe the Target Customers

Recommended:

  • The target customers are manufacturing buyers in Europe and North America.
  • The target customers are small and medium business owners.
  • The target customers are interior designers.

Tip 3: Describe the Key Focus

Recommended:

  • Focus on product showcase and inquiry conversion.
  • Focus on case studies.
  • Focus on brand image.

Tip 4: Describe the Visual Style

Recommended:

  • Use an Apple-inspired website style.
  • Use Swiss typography.
  • Use a minimalist black-and-white style.

How to Optimize After AI Generates Your Website

The generated website can still be edited: change text and images, add pages and sections, and adjust layout and colors.

For the exact steps, see steps 2 and 3 of Create Your First Website in 5 Minutes. For editing that does not consume credits, see Direct Editing: Update Content Without Credits.

FAQ

How long does AI generation take?

Usually 30 seconds to 1 minute. Complex websites may take longer.

Can I edit the website after AI generates it?

Yes. Generated websites fully support further editing and optimization.

Can AI generate multi-page websites?

Yes. Just describe which pages you need in your requirements.

What if I am not satisfied with the result?

You can:

  • Regenerate the website
  • Adjust the prompt
  • Upload reference images
  • Use Pick to grab a section you like from the template library as a reference
  • Use AI to keep editing

This helps you get a final website that better matches your needs.

One Section Came Out Wrong? Use Pick to Find a Reference

If the site is broadly right and only one section came out badly — the hero, a pricing table, a case-study block, the footer — you do not have to rewrite the prompt and regenerate the whole site.

Use Pick to find a section you like in the template library, select it, copy the reference, then paste it into your own site's AI chat and describe how it should be used. AI keeps that section's layout and visual rhythm while swapping in your own brand, copy, and images.

Some designs are hard to put into words. Handing AI a reference section is often faster than writing a long prompt.

For the full walkthrough, see Use Pick to Bring a Section from Another Template into Your Site.

Next Steps

After generating your website, we recommend continuing with:

Once you understand these features, you can quickly create and launch a professional website.

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