Meta Pixel Integration Guide

This guide covers the Facebook Ads → WhatsApp landing page → WhatsApp conversation funnel. Meta Pixel will record page visits and WhatsApp clicks.

Step 1: Create a Meta Pixel

Open Meta Events Manager and click Connect Data Sources.

Select Web, click Next, choose Meta Pixel, enter a name such as Creght WhatsApp Pixel, and click Create.

One website normally needs only one Pixel.

Step 2: Choose Manual Installation

Choose Install code manually. Do not choose Partner Integration, WordPress, Shopify, or Google Tag Manager.

Step 3: Copy the Base Pixel Code

Meta generates the code automatically. Click Copy Code and do not change the Pixel ID.

<!-- Meta Pixel Code -->
<script>
!function(f,b,e,v,n,t,s){...}
fbq('init', '123456789012345');
fbq('track', 'PageView');
</script>

Step 4: Install It on Your Creght Site

Open the website editor, paste the full code into the AI chat on the right, and send it to AI.

Step 5: Track WhatsApp Clicks

Ask AI: Add the Facebook WhatsApp click event for me. Meta will then receive a Contact event for every WhatsApp click.

User action	Meta event
View the page	PageView
Click WhatsApp	Contact

Step 6: Publish the Website

Click Publish and wait for publishing to finish. The Pixel becomes active only after republishing.

Step 7: Test the Pixel

Return to Events Manager, select the Pixel, and open Test Events.

Enter your site URL, click Open Website, refresh the page, and click WhatsApp. A successful setup shows PageView followed by Contact.

Step 8: Check with Meta Pixel Helper (Optional)

Install the Meta Pixel Helper Chrome extension and open it on your website.

A correct setup shows 1 Pixel Found and PageView. Clicking WhatsApp adds Contact.

Recommended Events

Event	Purpose	Recommendation
PageView	Measure page visits	Required
Contact	Measure WhatsApp clicks	Strongly recommended

If you later add an enquiry form, trigger fbq('track', 'Lead'); after successful submission.