Redirect Setup Guide

Redirects send visitors from an old URL to a new URL automatically. They are useful when redesigning a website, moving pages, closing campaign pages, or changing links. Redirects help visitors avoid 404 pages and can reduce SEO loss.

What Is a Redirect?

A redirect is a URL forwarding rule. For example, visitors who open /old-about can be sent to /about. The old link remains useful, and search engines can understand that the page has moved.

When to Use Redirects

Use redirects when a page URL changes, an old page has a replacement page, campaign links need to point to a new campaign, an old website is migrated to Creght, or existing external links should continue to work.

Redirect or 404?

If the old content has a clear new location, use a redirect. If the content no longer exists and has no replacement, a 404 may be appropriate. See Redirect or 404? for more guidance.

Open Redirect Settings

Open the project editor, go to Settings, and find the redirect settings. You can add, edit, or delete redirect rules there.

Add a Redirect Rule

A redirect rule usually has two fields: the source path and the target path. For example, /old-about can redirect to /about, and /campaign-2025 can redirect to /campaign-2026. Save the rule and publish the website for it to take effect online.

Path Rules

Use site-relative paths starting with / whenever possible, such as /old-page and /new-page. Avoid setting the source and target to the same path, and avoid rules that point back to each other.

Verify After Publishing

Open the old link, check that it reaches the target page, test in an incognito window, and verify multilingual paths separately if your site uses multiple languages.

SEO Tips

Before a redesign, list important old URLs. Redirect important pages to relevant new pages. Avoid long redirect chains. After publishing, test links used in search, ads, and social media.

FAQ

If a redirect does not work immediately, confirm the site has been published and test in an incognito window. Well-planned redirects usually help SEO during page migration. Multilingual pages can also use redirects, such as redirecting /jp/old-page to /jp/new-page.